The following guest of the LET`S TALK BRAND series is Seth Godin – founder of the Carbon Almanac, blogger, entrepreneur, and author.
From the interview, you will learn the following:
- when can you say you are a marketer.
- what is marketing about in the XXI century,
- what is his professional background
Seth Godin is the author of 20 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and Purple Cow. His book, This Is Marketing, was an instant bestseller around the world.
The newest book, The Practice, came out at the end of 2020 and became another bestseller.
Most recently, he organized the all-volunteer community project, The Carbon Almanac. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo.
His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide. In 2018, he was inducted into the Marketing Hall of Fame.