This episode is unique because of two reasons. It is the first episode in the new year and unlike before I have not one but two guests. In this episode, I`m talking about customer experience with Aga Szóstek and David Avrin.
From this episode, you will learn the following:
- what do customers, and clients want, need, and expect from us,
- what does it mean „design the experience”, –
- is technology a threat or an opportunity,
- is it about experiences or what people will remember from what they experienced,
- is it necessary to build a „user-experience first” culture?
Aga Szóstek, Ph.D. is a strategic designer. For the past two decades, she has worked at the forefront of combining design, technology, and business. She collaborated with brands such as Google, Philips, Canon, Samsung, EY, Santander, ING, Orange, and many more, bringing the experience-focused strategic approach to project teams and boardrooms. Her approach inspired many organizations to refocus and bet on experiences as their market differentiator. Next to consulting, Aga writes about strategy, leadership, and innovation; designs tools aiming to support delivering unique experiences called Seed Cards; and co-hosts a podcast about creative leadership: Catching The Next Wave. She graduated with her Ph.D. from the Eindhoven University of Technology, The Netherlands, and teaches experience design worldwide. She is also a co-creator (in collaboration with the alternative design school from Denmark: Kaospilot) of a unique virtual learning experience: Become aimed at creative change agents who want to step up and lead in the emerging transformation economy.
David is one of the most in-demand Customer Experience speakers and consultants in the world today, David Avrin, CSP, Global Speaking Fellow, has shared his content-rich, entertaining and actionable presentations with enthusiastic audiences across North America and in 24 countries around the world. David helps organizations better understand and connect with their changing customers and clients to help future-proof their businesses.
David’s insights have been featured in thousands of media outlets around the world. He is also the author of five books including the acclaimed: It’s Not Who You Know, It’s Who Knows You!, Why Customers Leave (and How to Win Them Back) and his newest book: The Morning Huddle — Powerful Customer Experience Conversations to Wake You Up, Shake You Up, and Win More Business.