In this episode, I`m talking about Archetypes with MATT DAVIES & PAWEŁ TKACZYK
From this episode, you will learn the following:
- what archetypes are,
- how to discover our archetypical character,
- do we have to choose one archetype?
Check out these websites to learn more about my guest!
I began my career 20 years ago in graphic design but soon moved from execution to strategy and branding. I was always frustrated with being asked to create design veneers that were not in line with reality. In a quest for truth and determined to make a real difference I took my design and creative skills into the boardroom to help businesses think differently about their brands.
I’ve founded and run my own design business for 9 years. Sold it. Helped run a Digital Marketing Agency. Led an in-house team for a global corporate. Written a book. Worked with hundreds of clients all over the world from startups through to large corporates including brands like Microsoft, Nestle, Boots, Virgin, Specsavers, Capital One, Nikon, Fred Perry, and Experian. Spoken at all sorts of business events. United, excited, and delighted my clients to create positive change which affects their bottom lines.
Today my quest for helping businesses find and live their brand truth continues.
Cześć, nazywam się Paweł Tkaczyk i zarabiam na życie opowiadaniem historii.
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