In this episode, I`m talking about authenticity, truth, and trust with RICHARD SAUERMAN & MARCIN KALKHOFF
From this episode, you will learn the following:
- is it possible to be authentic,
- what is more important truth or credibility,
- is AI going to help s communicate in a more humanized way?
Marcin Kalkhoff
Nearly 25 years of experience in brand, category, and product communication and management; digital and analog advertising and marketing strategies and communications planning. In 2019 his strategy and supervision campaigns reached more than 120 000 000 people worldwide. The product that came directly from the strategy occurred in Chicago Athaneum, Museum of Architecture and Design. Creator of the first Polish CMS developed for KROSS SA in cooperation with Microsoft Polska—creator of the first fully interactive, conversational vide-based website developed for Hypermedia.
Richard Sauerman
is acknowledged as a Global Brand Guru on the Top 30 Global Gurus list and is ranked no 4 in the world. He co-runs a Brand Strategy & Design & Communication Company called Brandcraft. He also delivers interactive workshops and keynote talks for in-house projects and at conferences and seminars across Australia as well as abroad. He was working in multi-national ad agencies such as Saatchi & Saatchi London; Ogilvy & Mather; DDB; McCann-Erickson. He did the strategic thinking and brand planning for some of the world’s most iconic brands and companies (e.g. Cola-Cola, Microsoft, Nestle, Unilever, Johnson & Johnson, and Levis). He believes everyone has potential that extends far beyond their actual day-to-day performance.
