The next guest of LET`S TALK BRAND series is Ezeguiel Abramzon – a brand consultant working with entrepreneurs and entrepreneurial companies to transform the way they see their business by unlocking their brand mindset.
From the interview you will learn:
- what is his professional background.
- what is Brand Mindset,
- what is Brand Strategy.
Ezequiel Abramzon is a brand consultant working with entrepreneurs and entrepreneurial companies to transform the way they see their business by unlocking their brand mindset. With his consultancy LALO, he helps leaders and teams align their business by embedding brand-led thinking and practices with a modern approach to brand strategy that empowers their growth path. He became a global creative leader while working as an executive at The Walt Disney Company for 22 years, where he helped develop brands such as Disney, Marvel, Star Wars, Pixar, and many more both in Latin America and Europe. Ezequiel also collaborated with Disney’s partners, some of the greatest brands in the world, to create experiences, products, and services. He participated in the multiple mergers of the company and worked on the launch of movies, TV channels, radios, shows, web, video games, virtual worlds, apps, theme parks, books, stores, and merchandising.
As a General Manager, he led Disney’s digital transformation in Latin America launching its digital marketing, social media, digital advertising, gaming, and digital content operations. He started cultivating his passion for brands by working as a freelance designer and illustrator in different creative industries: Advertising, Editorial, Software, Animation, and Events Production. He also served as a typography teacher at the University of Buenos Aires, Argentina. Ezequiel is Argentinean, lived in the UK, and is now based in Spain.